British Bodyshop winner 2021

Coventry-based XL Motors scoops major win at British Bodyshop Awards

  • Longford’s XL Motors won the Kitemark Excellence Award at the British Bodyshop Awards in London earlier this week
  • The category recognises bodyshops that have excelled in their promotion of the internationally recognised Kitemark certification
  • The Kitemark is adopted by forward-thinking repair centres that are committed to carrying out work only to the highest standards

14 October 2021 – XL Motors, an automotive repair centre based in Longford, has won the prestigious Kitemark Excellence Award at this year’s British Bodyshop Awards.

Winning the accolade is no mean feat – the hotly contested award recognises bodyshops that have excelled in the way they promote their Kitemark certification, and the positive impacts it has had for their business.

The accolade reflects XL’s commitment to ensuring that it goes above and beyond in everything it does, from the way it interacts with customers to the training and support it
offers staff.

In order to even qualify for the award, bodyshops must hold the BSI Kitemark standard BS 10125 for Vehicle Damage Repair, which XL Motors has proudly held since 2008. The category’s judging criteria focused on whether nominees have excelled in promoting their BSI Kitemark, whether they have boosted customer satisfaction and engagement, and how successfully they have embedded the Kitemark into their business.

Based in Longford, XL Motors has experienced significant growth and development over the last few years, winning plaudits in the local area for its high level of service. The business is an approved repair centre for a wide array of vehicle brands, including Jaguar Land Rover and Volvo. Having invested heavily in state-of-the-art equipment and facilities, as well as in training and customer service, XL can service any make of vehicle, and strives to set the standard within the market.

Reflecting on XL’s award win at the glitzy London awards ceremony, XL’s Managing Director, Rob Ally, commented: “We are absolutely thrilled to have been recognised with the Kitemark Excellence Award. It is a real testament to the dedication of every member of our team, and it shows how far we’ve come as a business in recent years. This is a clear sign that what we are doing is working, but the hard work won’t stop here”.

For more information about XL Motors, go to

xl motors
Pictured: XL Motors Managing Director, Rob Ally (left) and Operations Manager, David Lloyd (right)

About XL Motors

Since its formation in 1990, XL Motors has served as one of the West Midlands’ leading accident repair and vehicle servicing centres. The company now operates from four state-of-the-art sites in and around Coventry.

In addition to manufacturer approvals from brands including Peugeot, Citroen, and Vauxhall, XL Motors has been part of the Eurorepar Car Service network since 2018. The company continues to invest in training, equipment and resources, ensuring it remains a leading name in the region’s automotive aftermarket.